If you’ve ever been to Birmingham you won’t need me to tell you that it’s cool. If you’ve never been to Birmingham I’ll tell you now, it’s cool.
Gone are the days when it’s only claim to fame was having more canals than Venice, and enter a time where it can boast about being Europe’s youngest city, having more hipsters than Brooklyn on Vinyl Night (which, evidently, is every night) and a Craft Beer scene so prominent micro-brewing is practically classed as a motor skill.
As a result there’s no shortage of amazing places to be. But, at the same time, it means that these amazing places are all struggling with the one thing that makes them truly amazing – exclusivity. Because the second everybody cottons on to a new hot spot in town, it gets filled with a tonne of people and becomes little better than sitting in a Weatherspoons drinking Carling.
Or so I was told when I was talking to two increasingly influential Jewellery Quarter natives.
These are people who love the city; they’re passionate about it. As such they want to see it maintain it’s status as the most dynamic, vibrant, diverse city outside of London, and leave their mark by adding to the extensive roster of sensational places to be.
But they’re conscious not to to regurgitate an idea that millions have already seen before. They’re even more conscious to not attract the sheep of the city. (You know the ones, people who go to some place just because they know everyone else has been there.) Which is exactly why they have created an entirely new concept, or rather why they’ve created Birmingham’s very first concept bar.
It’s a craft beer revolution, a gin joint and a chop house all rolled into one glorious venue of mahogany and mood lighting, but that’s not the unique part of the concept. The unique part is that’s it’s something of an infallible conjecture. (Stay with me on this one, I promise I’ll keep it simple.)
In case you didn’t know, an infallible conjecture is something that can neither be proved nor disproved.
Why is that important to a bar?
Well, the innovators behind Satchel have taken the idea of an infallible conjecture, and used it as a means of preserving exclusivity.
What does that mean exactly?
That the location, the brand, and the identity of Satchel are not going to be widely confirmed. They’ll only be known as an absolute certainty by a handful of originators. In turn that means you can only go to Satchel – real Satchel – if you’ve been invited by one of them, or indeed by someone who’s already been there.
But – here’s the catch – because it’s whole concept is based on an ideal of uncertainty, you’ll never be able to prove, or similarly disprove, that you’ve been to Satchel.
The theory being that this anonymity will prevent it from becoming one of those landmark-type places where people only go there to brag about it. Which – more importantly – means it won’t attract the sheep-like clientele who only go somewhere so they can put it on Instagram. Instead it will only attract people who genuinely want to be there.
Pretty simple really.
Or pretty crazy.
Either way the innovators behind Satchel are proud to have created a genuinely cool place, exclusively for people who don’t require validation in the form of a brand. That’s their concept, and it’s in Birmingham right now. You might not see it, but it’s there. Trust me.